More consideration seems to be being given to the problem of sizing in clothing; a subject of my own research that is close to my heart.
The BBC reported that H&M have announced they will be changing their sizing in the UK. I was asked by teh BBC to add some background to the story about the history of clothing sizing systems and how these have been implemented.
Read the article here:
BBC news H&M female clothes sizes bigger
According to the article, H&M offered the follwoing as an example of what they plan to do, ‘…the previous measurements and fit of a size 12 would now be the measurements of a size 10’. I am trying to get my head around that. So does that mean they will in effect re-label a size 12 as a size 10? Does that actually address the issue that has been brought to light?
One of the major changes in women’s size found by the 2002 national sizing survey Size UK was that of relative proportions. Women’s waists are much larger in proportion to their bust and hips than they were 50 years ago. The historically desirable female ‘hour-glass’ figure, achieved largely through the constriction of corsetry (latterly those ghastly panty girdles), is no longer a realistic shape for the average woman. So shouldn’t this be reflected by making waists larger rather than than just up-size all over?
If you want to read more about the social history of corsetry I recommend ‘Bound to Please, A History of the Victorian Corset‘, by Leigh Summers. Its easy to read and very informative.
Bloomsbury publishing link to Bound to Please